HBO's Strategic Pivot to IP-Driven Content Addresses Streaming Market Changes In a recent New York press presentation, HBO and Max Content Chairman Casey Bloys explained the company's strategic shift toward intellectual property (IP) based programming as a response to evolving industry dynamics. The premium network faces a significant challenge as traditional movie output deals diminish. "In...

Today marked a significant milestone as J.K. Rowling visited the set of HBO’s highly anticipated Harry Potter series for the first time. Sources reveal to Deadline that the author personally reviewed the ongoing production, which is currently underway at Warner Bros. Studios Leavesden and various UK locations. The visit was met with enthusiasm, with insiders joking that it resembled a...