As museums evolve towards the digital arena, Twitter viral videos present a challenging yet exhilarating opportunity to reimagine museums' engagement with individuals. Using the power of this platform, museums are able to share their stories and speak to new people, making erstwhile passive spectators active contributors to the cultural Viral material. A young audience who has more inclination for online content is one of the museums of the biggest issues. By embracing the Twitter viral video, the museum can create materials that are particularly directed towards this demographic, bringing them closer and art and culture finds close and more accessible. Some museums have excelled in adapting to this era of discovery: The Rijksmuseum (Netherlands): The Rijksmuseum has leveraged TikTok with viral campaigns that blend humor, art education, and behind-the-scenes content. Their campaign featuring humorous takes on classic Dutch masterpieces has amassed millions of views, helping them engage younger In April 2018, a tweet created by its then digital lead Adam Koszary featured a picture of a large ram with the words: "Look at this absolute unit." It went viral and, with more than 100,000 likes and over 30,000 retweets, it is reported to have increased visits to the museum by nearly 50%. Art Fund knew what they were doing when they set Gorosh on his task and through "See Everything", they were able to highlight the great value of the National Art Pass to see the seemingly infinite number of artworks residing in museums across the UK. When the video was circulated via their social media channels, they challenged viewers to Twitter played a significant role during the festival 'Art in Action' at The Tanks, Tate Modern's new space dedicated to live art. content analysis, sentiment analysis, twitter, metrics. 1. Introduction. Museums and galleries embrace social media and use it as a means to communicate and promote their activities, and also to interact In the era of digital

technology, the museum experience is turning outside the walls of traditional galleries and into social media. A new trend of the letter is still impressive video, namely "Twitter 16 day -to -day video museum," who has given a storm to the audience and changed how the museums join the people. In the rapidly shifting ecology of digital art and culture, it was in 2024 that the era saw a very important project: the Indo Viral Video Museum. An imaginatively bold effort on the part of an assemblage of artists, curators, and technologists, it examined and celebrated the impact of viral videos on the contours of contemporary society. In the internet era, old institutions like museums are reformulating their audience outreach strategies, and one of the most interesting approaches is the use of Twitter viral videos.With millions of users and a culture of sharing, Twitter provides museums with an enormous platform for promoting exhibitions, spreading knowledge, and engaging with young audiences in new and compelling ways. Bluesky, a new social media platform that's growing by millions of users per day, presents remarkable opportunities for museums to engage digital audiences.. The Museum of English Rural Life (MERL), a small university museum, enjoyed huge success on Twitter (@TheMERL) now known as X. Tweets bridged the gap between our heritage collections and pop culture, opening surprising doors to the